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Molson Hopes New Products Will Revive Sales In Canada

Wall Street Journal, Wednesday, November 18, 2009 10:49 AM

This week, Molson Coors is launching Molson M, which is made using a process that Molson calls "microcarbonation" that purportedly helps to preserve flavor. The test in Quebec follows the recent rollout of low-calorie Molson Canadian 67 in an attempt to generate excitement and reinvigorate sales, David Kesmodel reports.

"One of the things we have to stay focused on is keeping our category exciting and relevant," and "attract people we haven't before," new Molson Canada CEO Dave Perkins says.

Molson Canadian 67, which contains 67 calories, has been available in selected areas of Canada for several weeks. It is targeted to women and men over 30. Molson Canadian's share of the Canadian beer market fell to 7.2% this year from 9.2% in 2005, according to Euromonitor International.

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