L.A.-based digital ad agency 72andSunny has landed some top talent from revered Portland ad agency Wieden+Kennedy. Kelly Schoeffel, who has a PhD in Social Psych from Harvard, and led the strategy
team on Target during his time at W+K, has come on as strategy director; while Matt Murphy, who served as senior AD on projects including Nike's "MVP" campaign -- which featured those Sesame
Street-like Kobe Bryant and LeBron James puppets -- has come on as creative director. "72andSunny is a rare bird," said Schoeffel. "The company creates elegant, surprising and culturally immersive
work that gets the job done ... I was immediately enamored with the partners -- their creative passion, their respect for business, their genuine excitement about coming to work each day. Also, I need
a tan."
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