The promotion is designed to engage JetBlue's social media-friendly audience with escalating prizes that increase in value as participants share the promotion with others. As more people enter daily, the value of that day's prize increases.
Customers can enter every day for a chance to win up to $250 in Hertz rental certificates and up to $500 JetBlue Gift Cards based on the number of daily entries received. In addition, for every 50,000 overall entries, one of five grand prize trips will be awarded -- including four-day, three-night accommodations for two courtesy of a JetBlue Getaways hotel partner, roundtrip air transportation on JetBlue, and a premium car rental from Hertz. Winners can select from one of five JetBlue destinations: Aruba; New York; Los Angeles; Las Vegas and Orlando.
A Jet & Drive widget was also developed to engage consumers in the spaces and places they interact most. Site visitors can easily grab the widget, enter, and share it with friends across blogs and social networking sites. Entrants are encouraged to spread the word to help increase the daily prize values.
The giveaway also extends exclusive Hertz savings to customers booking a Jet & Drive combo on jetblue.com during the promotion period, with an additional $25 savings on future qualifying Hertz rentals. JetBlue and Hertz offer an everyday Jet and Drive discount of up to 20% off of a car rental when booking online at jetblue.com.--Tanya Irwin