Ogilvy & Mather is launching a global strategy and innovation practice, a new unit specifically created to offer clients multidisciplinary strategic services. Carla Hendra, currently chairman, Ogilvy
& Mather New York and CEO, Ogilvy & Mather North America, will lead the practice as global chairman, reporting directly to Global CEO Miles Young. She assumes her new role on Jan. 4. Hendra has
devoted much of her 14 years at Ogilvy to the growth of digital.