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Google Gets Into Real Estate

Google has just rolled out individual "place pages" for every property that's listed in Google Maps -- a move that ostensibly makes the National Association of Realtors forthcoming national property database somewhat less necessary. Google's real estate listing place pages include property information, photos, map placement, Street View imagery and functionality, nearby public transit details, and even AdWords ads. Google has added links for "Directions" and "Search nearby," as well as a "Send" link that opens an outgoing email with the place page link embedded inside. The property details in the example above are sourced from two separate Prudential Real Estate Web sites, and from NWSource.com, which is the Seattle Times' Web site. It's all presented like a standard MLS Web site, though it lacks some of the deep information such as square footage of individual rooms available in a typical MLS listing.

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