• Broadcasting & Cable, Monday, November 23, 2009 10:01 PM

The ABC-owned TV station group is relaunching its 10 station Web sites in an effort to make content easier for users to find. The former iteration, unveiled two years ago, featured a prominent video box in the middle of the home page, which was designed to make the sites look like television, according to ABC executives.

The new sites feature a smaller video player and a neater content layout, along with a "Programming Note" banner at the top touting a local story to be seen on air. The redesigned O&O sites have also added an ABC News tab offering a batch of national headlines.

Headlines from corporate sibling ESPN, which is in the process of launching local sports sites, are featured on the new sites. The O&Os began working ESPN video content into their web mix in the summer of 2008.

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