• November 24, 2009

Jamba, Inc. is launching a branded toy blender in time for the holidays.

The EZ-2 Make! Jamba Juice Smoothie and Ice Pop Maker, specifically designed to enable kids to make their own smoothies, was created through a licensing deal with Think Wow Toys and is available only at Toys 'R' Us. It will be available at other retailers beginning in January.

Jamba announced its intent to expand its brand in January 2009 as part of its BLEND plan, the blueprint for the Company's strategic priorities.

The toy introduction is part of Jamba's strategic plan, announced in January, to grow through branded, licensed products at retail.--Karlene Lukovitz