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Guiding Beginners Through SEM

Jeremy Lamothe explains the difference between natural search results and paid search ads and where they appear on the search engine results pages (SERPs).

He explains the listings are based on relevance to the search query. This means marketers cannot buy their way to the No. 1 position. That's when a SEO expert takes over to optimize the site in hopes of producing high rankings for relevant search queries.

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