• PPC Hero, Friday, December 4, 2009 10:43 AM

There are a "gazillion" ways to test landing pages that increase conversions, Amber writes. She tells us about a multivariate test that allows marketers to add in a piece of code to a landing page. Half the time users will see the update or changed landing page, and the other half of the time they will see the original landing page. Multivariate testing lets marketers test multiple iterations of landing page simultaneously.

Amber provides a list of items that are important to test. Among these are call to action buttons, headlines, and copy. She also provides a list of things to consider before testing the pages.

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