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What Search Marketers Should Know About Display

Historically, paid search held a "major leg over the other online channels in terms of positive ROI performance," writes Josh Dreller. He explains why. He also explains some of the ways display has been advancing.

As tactics from targeting and audience segmentation, to dynamic creative ads and vertical ad networks, become more common, it may become more difficult to differentiate return on investment between search and display advertising.

Read the whole story at Search Engine Land »

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