• SEO Book, Tuesday, December 8, 2009 8:44 AM

Google recently announced it's introducing another version of its home page, and Aaron Wall analyzes why that's a good idea. When the new page first loads, it shows only Google's logo, the search box and the buttons. Additional links on the page are revealed as users move the mouse across the page.

"As Google noises up their search results with various verticals (from their universal search) they want to remind searchers how beautiful and minimalistic and elegant Google is," writes Wall. The change also works "to get people to pay more attention to the ads below the search box (making them appear a second later makes them POP much more than if those directed ads were there right off the start..." he adds.

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