Maidenform Names DeHart CMO

  • December 7, 2009
Lucille DeHart is returning to Maidenform in the position of chief marketing officer.

DeHart will be responsible for marketing strategies and operations, brand management, direct and online marketing, advertising, promotions and marketing communications. She was most recently vice president of global marketing at Tumi. Prior to Tumi, she served as vice president of marketing at Polo Ralph Lauren and director of marketing at Maidenform.--Tanya Irwin

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