• December 8, 2009

Diageo has launched thebar.com, a mobile version of its popular Web site of the same name.

Like the parent site, the mobile version offers a database of drink recipes featuring Diageo brands, including Smirnoff, Jose Cuervo, Captain Morgan Original Spiced Rum, Johnnie Walker, Sterling Vineyards and Guinness Draught.

The service also includes a search engine to search for drink recipes by specific criteria such as occasion and type of spirit, party tips and shopping aids (a personal drinks profile for referencing during shopping, a store locator and seasonal offers).--Karlene Lukovitz