• aimClear, Wednesday, December 9, 2009 3:20 PM

Developing a brand's social strategy to focus on engagement must become the big-picture focus, according to Merry Morud. Whether selling goods, acquiring leads or providing a service, find the correct social media profiles and choose the correct platforms for your business to engage the community, he writes.

In a panel discussion at Search Engine Strategies in Chicago, Brian Boland, performance solutions manager at Facebook, along with other experts on the panel, dished out to-dos for companies eager to engage with social communities.

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