TMZ, which was the brainchild of lawyer turned muckraker Harvey Levin, has been run as a partnership between Warner Bros.' Telepictures unit and America Online since December 2005. Now, TMZ will become 100% owned and operated by Warner Bros. AOL will continue to feature TMZ on its home page to drive traffic to the site for the next year, but Warner Bros. is also going to start establishing relationships with other portals in an effort to broaden its reach.