• PPC Hero, Wednesday, December 9, 2009 3:11 PM

Amber analyses an article posted last week on Search Engine Land describing how Google plans to stop allowing companies to create local business ads, with plans to have the service return in the future. She says it could potentially hurt some local advertisers, especially the ones who rely on the local business ads but do not run any PPC ads.

But no fear, she has a solution: "Location Extensions." If you're running a PPC ad with a location extension, your PPC ad will show the local address you entered as the extension in your PPC account, as well as a map allowing customers to at least get your business name, address and even directions.

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