Macy's Honors Virginias Everywhere With $10 Off

  • December 11, 2009
Paging all Virginias: In honor of its "Believe" campaign, based on the "Yes, Virginia, there is a Santa Claus" chestnut, the chain handed out $10 gift certificates to genuine Virginias.

The company, which had already designated Dec. 11 as "Believe" day, says it estimates there are some 525,000 Virginias (and presumably, some Ginnys and Gingers, too) roaming the U.S., and it accepts Virginia as a first, middle or last name.

Macy's also dispatched special "newsboy street teams" in 15 cities, who are rewarding do-gooders and random acts of kindness with $25 gift certificates.--Sarah Mahoney

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