• by Adam Bernard , June 15, 2001

On the heels of its extremely successful Maximum Rock program in 2000, JVC has extended its push to reach 18 – 29-year-old males with a company-wide promotion, entitled "Ride the Wild Side." By purchasing JVC products, consumers will have the opportunity to obtain products from a full range of well known music and action sports brands. At the retail level, the Wild Side Consumer Sweepstakes will give consumers the opportunity to win a Wild Side Weekend of their choice. Participating retail sales associates will have the opportunity to win one of these Wild Side weekends for selling JVC products as well.

Paramount Digital Entertainment (PDE) has re-launched a redesigned ETOnline.com, the official website of Paramount Domestic Television's ENTERTAINMENT TONIGHT. The re-launch comes during the entertainment newsmagazine's 20th anniversary season. ETOnline.com now offers users more entertainment news, with breaking headlines, weekly rankings of films and television shows, interactive polls and a bold home page whose style visually reflects the content of the show while viewers access the latest celebrity news, exclusive interviews, celebrity columns, star profiles and round-the-clock coverage through the "ET Newslink."

Hollywood at Large, Court TV's weekly series that explores crime and justice in today's popular culture, is debuting in syndication this summer as part of a slow roll-out. The series will air weekly on KNBC and WNBC, following each episode's premiere on Court TV, Fridays at 6:30 PM ET/PT.

Moving from the small to the silver screen, Prophecy Entertainment Inc., a producer and distributor of independent motion picture entertainment, announced that its fully owned new media and releasing subsidiary, 4WallFilms, has officially launched its website at 4WallFilms.com. 4WallFilms.com is the Internet home for information, entertainment and resources related to independent films. The website provides up-to-date indie film information, independent-theatre listings, and leading-edge entertainment content.

The Daily Deal, the daily newspaper for the dealmaking community, launched a street marketing campaign reminiscent of New York City in the 1920's, bringing to life newsboys hawking papers outside strategic Manhattan business locations. The highly targeted effort is designed to increase subscriptions among key financial institutions, deal advisers and highly acquisitive corporations over a 3-week period in June.

Dasani, The Coca-Cola Company's bottled water, has launched a SUPERSTITIAL advertising campaign encouraging active, online women to seek balance and wellness in their daily lives. Focused around the slogan: "Treat Yourself Well. Everyday," the campaign is the first SUPERSTITIAL campaign for the Dasani brand. Created by Zentropy Partners, the branding-focused campaign stems from the health and wellness themes and the look and feel of the Dasani website, utilizing three different SUPERSTITIAL ad creatives in rotation on select sites with high female audience percentages.

PARTNERS+simons, Carat Freeman and Carat Interactive have launched an awareness campaign to promote the value of specialized service firms. The companies plan to launch with a series of ads set to break in June, in several of the advertising and marketing trades. In addition, as part of the awareness building campaign, the companies will publish a series of joint white papers on the value and ROI associated with specialized services and host a series of targeted events, web seminars and speaking engagements.

Crossmann Communities, Inc. is teaming up with Garfield the Cat to advertise Crossmann's new homes. Crossmann is unique among large U.S. homebuilders because of its focus on the first-time homebuyer purchasing an entry-level home. Garfield is the perfect mascot for Crossmann because he's approachable, friendly, and fun -- just the kind of person you'd want helping you through the daunting process of purchasing your first home. Garfield will appear in print ads, billboards, and web pages for Crossmann and its brands: Deluxe Homes, New American Homes, Cutter Homes, and Homes by Huff.

One more animated pitchman is in the news - Charlie the Tuna has unveiled the StarKist Tuna in the Flavor Fresh Pouch in a national television advertising campaign that began airing nationwide on June 11, 2001.

SearchMaxer Technologies has launched their new website, SearchMaxer.com. SearchMaxer.com is the only search engine that offers an extensive list of details available on every site appearing in its search return lists, giving searchers an advantage for locating web sites that meet their needs. These details are acquired live so surfers are assured of obtaining the most up-to-date information, including: email and postal addresses, phone numbers, site owner, date of NIC registration, link and traffic popularity, rank among the top 10,000 most visited sites and the date the site was last modified.