"In 2010, each of our beverage brands has a strategy and marketing platform that will be less about a singular
event," says Frank Cooper, senior vice president of PepsiCo Americas Beverages. However, Doritos, a PepsiCo snack brand, will advertise during the game broadcast.
The decision leaves the field open for rival Coca-Cola, while Pepsi will jump into cause-related marketing in the next few weeks.