Apple's iPhone finally unseated Microsoft devices in terms of overall use in October, according to new data from comScore. To date, studies have found that the iPhone was outselling Windows Mobile
devices, and had a greater presence online, but this latest survey of mobile operating system marketshare found that the iPhone spiked to nearly 9 million U.S. users by the month of October, pushing
it well past Microsoft's total of just over 7 million users. In July, the two companies were about even in total mobile OS market share. Furthermore, comScore has found that about 36 million Americans
own a smartphone, while another 196 million own a traditional cell phone. The numbers are meant to represent actual ownership and use of devices, rather than sales. According to Apple Insider, the
milestone had been expected as recently as this summer when it was revealed that the iPhone, for the first time, outsold all Windows Mobile phones in the second quarter of 2009. Globally, meanwhile,
Apple had a 13.7 percent share of the market, while Windows Mobile took just 9 percent during that frame.
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