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The pact includes Real D licensing its format, technologies and
3-D eyewear production capabilities to Sony. The two companies have worked together on 3-D for theaters for several years.--Aaron Baar
That may be all well and good, but Pro/consumers and businesses alike are waiting for a Glasses-Free 3-D experience, while content creators and advertisers are waiting for a 3-D fully grown chicken to bust out of it's egg. What the 3-D industry really needs right now is a switchable 2DHD to 3D real time content converter. This eliminates the need to repurchase everything in a different format, it's automatic, engaging, and with a price point of $300 or less it just may find itself in my living room.