General Motors says the advertising selection process began in November, when Chevrolet requested creative proposals for four key Chevrolet vehicles, as well as work to support Chevrolet's involvement in the Winter Olympics. After reviewing proposals from multiple agencies, Chevrolet notified the agencies of their selection earlier this week.
The new body of work will debut Feb. 12, during the 2010 Winter Olympics. The vehicle-specific creative will run through the second quarter of 2010. Creative for other vehicles in the
Chevrolet portfolio will be announced at a later date. --Karl Greenberg