Chevrolet Selects Ad Agencies

  • December 21, 2009
Chevrolet has selected two agency partners to develop advertising creative for the first half of 2010. Publicis will develop creative for Chevrolet Malibu, Equinox and Traverse. Campbell-Ewald will develop and execute creative for Silverado and Silverado HD, as well as contextually relevant Olympics brand work, per the company. Campbell-Ewald also remains the agency of record for Chevrolet, and will continue to handle Chevrolet retail business.

General Motors says the advertising selection process began in November, when Chevrolet requested creative proposals for four key Chevrolet vehicles, as well as work to support Chevrolet's involvement in the Winter Olympics. After reviewing proposals from multiple agencies, Chevrolet notified the agencies of their selection earlier this week.

The new body of work will debut Feb. 12, during the 2010 Winter Olympics. The vehicle-specific creative will run through the second quarter of 2010. Creative for other vehicles in the Chevrolet portfolio will be announced at a later date. --Karl Greenberg



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