Save The Earth Org Sues Honda

  • December 24, 2009
Save the Earth Enterprises sued American Honda Motor Co. and its ad agency, Rubin Postaer, for using its "Save the Earth" trademark without permission in Honda's recent ad campaign for the Honda Civic. The lawsuit, filed in U.S. District Court in San Francisco, seeks to recover Honda's profits from the ad campaign and to stop future use by Honda of the Save the Earth trademark. The environmental organization has een selling merchandise with the Save the Earth trademark since 1972.

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