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Kindle Sales Soar, Up Amazon Stock

  • Reuters, Tuesday, December 29, 2009 1:09 AM
Amazon.com shares rose on Monday after posting strong growth in holiday season orders. The company said its customers bought more e-books than physical books for the first time ever on Christmas Day, thanks to its Kindle electronic book reader. The U.S.-based Internet retailer said Kindle become the most-purchased gift in the company's history.

The Kindle Store now includes more than 390,000 books, Amazon said. The company reported Dec. 14 was its peak shopping day with more than 9.5 million items ordered worldwide. On the peak day of the season, Amazon said it shipped more than 7 million units.

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