- Multi, Wednesday, December 30, 2009 11:31 PM
After expecting to debut interactive ads before the end of 2009, Canoe Ventures now says it plans to launch a request for information product next spring. Formed in 2008 by the six largest U.S. cable
operators, Canoe abandoned plans for a targeted-ad service and CEO David Verklin said the company would kick off the interactive RFI product in the fourth quarter.
According to Canoe
senior director of marketing communications Dana Runnells, the company did an RFI product trial with a network partner in the fourth quarter. No other details were given. Right now, it's on track for
a commercial launch in 2010.
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