• by Wayne Friedman , December 31, 2009

Now a second sponsorship shoe has dropped for Tiger Woods. AT&T said it ended its multiyear deal with Tiger Woods, which started in February, after his sex scandal broke. AT&T has not used Woods' image much in its advertising since its deal began.

AT&T would join Accenture as the second big sponsor to drop its affiliation with Woods. In aggregate, Woods pulls in around $100 million a year from his array of sponsorship deals.

Part of Woods' deal with AT&T comes from his "host" duties in connection with an AT&T golf event, the AT&T National. The communications company says it will continue to sponsor the event. Woods won the AT&T National in July in Bethesda, Md.

AT&T deal with Woods also placed the company's logo on Woods' golf bag and the company has sponsored his annual Tiger Jam benefit concerts.

Two weeks ago, business consulting firm Accenture dropped the golfer, whose entire ad campaign was built around Woods with tag lines such as: "Go Ahead. Be a Tiger." Accenture said Woods was "no longer the right representative" of the company's values.

Other Woods endorsers have not dropped him, but have pulled back some, mostly in conjunction with his taking an indefinite leave from competing in golf events. These sponsors include Procter & Gamble's Gillette; Swiss watchmaker Tag Heuer; and luxury-goods maker LVMH Moet Hennessy Louis Vuitton.

Two other Woods sponsors -- Nike Inc. and PepsiCo Inc.'s Gatorade -- said they will not be altering any changes with their Woods agreements.

A recent report from the University of California at Davis says companies that have sponsored Woods lost as much as $12 billion after reports of his infidelity.