Jake Hird caught up with Cisco's Zoe Sands to talk about mobile marketing and complexities surrounding a campaign strategy. In the interview, the two discuss core foundations, adoption rates, how
Cisco taps mobile marketing, metrics to consider, and more. Sands also shares warnings and advice to marketers either starting out or considering running mobile campaigns. When the conversation turned
toward innovations in 2010, Sands mentions Google's investment in mobile, including AdMob, and how Apple's iPhone has made inroads into optimization
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