Chrysler Appoints Internal Branding Chief

  • January 8, 2010
Chrysler Group has tapped Beth Ann Bayus to be head of internal branding, reporting to Gualberto Ranieri, SVP, communications.

Bayus will lead the communications strategy for all internal stakeholders and retirees. She will also lead manufacturing communications.

Bayus joined Chrysler in 1986. She succeeds Lori McTavish, who has decided to pursue new interests. --Karl Greenberg

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