Sun Life Financial Acquires Stadium Naming Rights

  • January 18, 2010
Sun Life Financial is the new naming-rights partner for the Miami Dolphins stadium, according to Street and Smith's Sports Business Daily. The deal will be announced Jan. 20, according to the publication.

Sources tell Sports Business Daily that the five-year entitlement deal averaged around $7.5 million annually. It is unclear whether Sun Life category rights will be restricted to insurance or be more broadly-based to include a number of financial services categories.

Sun Life Financial U.S. Senior VP and Head of Marketing Priscilla Brown previously was a top marketer at Lincoln Financial Group and part of the marketing team that purchased a 20-year, $139.6 million entitlement at the Philadelphia Eagles' stadium in 2002, notes the publication. --Tanya Irwin



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