Pampers Launches Diaper Line at Olympics

  • January 18, 2010
Pampers has partnered with Team USA to introduce new Pampers Swaddlers and Cruisers Diapers with Dry Max, the brand's new diapers. The babies of Team USA Winter Olympic athletes will get the diapers in Vancouver for their kids.

Procter and Gamble's brand will introduce Team USA-branded diapers, but they won't be for sale. They will be in free sample three-packs starting Feb. 12, the day of the Olympic opening ceremonies.

The company says it is randomly inserting the Team USA branded Cruiser diapers in the packs. If a consumer gets a sample pack with one of the branded diapers, they win a year's supply of Pampers Cruisers Diapers with Dry Max.

Olympic gold medal speed skater Chad Hedrick and his family, and skeleton (forward-facing luge) World Champion and Olympic Hopeful Noelle Pikus-Pace and her family will support the effort via Olympic photo essays and videos on Greenberg



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