"You can have America's favorite beers with America's favorite burger," says Chuck Fallon,
president of Burger King North America. Other labels will be added in the future, as might locations in other tourist hot spots such as New York, Los Angeles and Las Vegas.
A beer and
a Whopper will cost $7.99, which is about two bucks more than a Whopper and a fountain drink costs. "The Burger King customer is aging, so they're just trying to grow up with the customer," says
restaurant consultant Linda Lipsky, who thinks the move is a smart one.
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