Jupiter Sees Shoppers Online

  • October 31, 2001
Jupiter Media Metrix is predicting that 2001 holiday online retail and travel sales will reach approximately $11.9 billion - an 11% increase over last year's 10.8 billion dollars. Although growth this holiday season will be slower than last year’s, Jupiter analysts expect to see more people shopping online (46 million in 2001, up from 36 million in 2000) and consumers allocating a greater percentage of their holiday budget to online shopping. -- Adam Bernard
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