For the first time, this year's "Stadium to the Sea" race course will begin at Dodger Stadium and finish overlooking the Pacific Ocean near the Santa Monica Pier, passing through the cities of Los Angeles, West Hollywood, Beverly Hills and Santa Monica.
In addition to naming rights for the 2010, 2011 and 2012 Honda L.A. Marathon, race organizers' agreement with Honda includes a presence at the pre-race Expo, at celebrations that will be held in neighborhoods throughout the course, and at a finish line festival at the beach, next to the Santa Monica Pier. The agreement also includes signage, advertising and a digital media presence.
As in years past, both the male and female winners
of the Honda L.A. Marathon will receive a new Honda automobile in addition to the cash prize. --Karl Greenberg