• Adweek, Thursday, January 28, 2010 12:13 AM

Baby boomers are big media users -- and TV dominates with this key demographic. In the third-quarter 2009, Americans watched an average of 129 hours of TV compared with 27 hours spent on the Internet, according to Nielsen's latest "A2/M2 Three-Screen Report." Baby boomers upped the ante, averaging between 140 and 160 hours of TV time each month, compared with an average of 28 to 31 hours spent online.

In addition, they are the largest audience for newspapers, though they also go online to read news. The most recent survey from Deloitte on Americans' media habits, conducted in September and October 2009.

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