From Jan. 29 to Feb. 8, Bud Light will re-brand the Surfcomber property and all of the amenities including towels and mints and will host events like celebrity parties, live concert performances and sports exhibitions.
Bud Light provided adult consumers an opportunity to win a stay at the Bud Light Hotel by offering a register-to-win promotion on www.budlighthotel.com.
The eleven-day takeover is divided into three promotional waves, one following a Friday night kickoff reception, Monday night and a third wave hosted by Jamie Foxx around his Sirius Satellite Radio show, "The Foxxhole."
Bud Light will
stream the events on the Bud Light Facebook page.--Karl Greenberg