Kodak's Roller Coaster Ride

  • November 5, 2001
Eastman Kodak Company and Universal Studios have announced the renewal of their strategic, multi-year partnership for an additional five years. Under the agreement, Kodak will serve as the exclusive imaging partner to Universal's theme parks in the U.S. The partnership provides for park-related marketing and promotions campaigns involving such products as film and cameras, one-time-use cameras, ride photo capture systems and supplies. In addition, Kodak will sponsor featured attractions in each of the theme parks: the Universal Studios Hollywood studio tour; the Woody Woodpecker roller coaster at Universal Studios Florida in Orlando; and The Flying Unicorn ride at Universal's Islands of Adventure in Orlando. Among the special promotions will be the introduction of Kodak's newest imaging technology, iConnect at kodak.com, an image upload application to the Internet with on-line photo sharing, archiving and print order capabilities. -- Adam Bernard

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