• January 28, 2010

Jiffy Lube International, Inc. is launching its third year of the Jiffy Lube Maintenance Partners for Life campaign for the American Heart Association's Go Red For Women movement. The effort starts Feb. 1 at more than 1,700 participating Jiffy Lube franchise locations across the U.S. All funds go to Go Red For Women initiatives in the communities that they are raised. Jiffy Lube has raised $2.3 million for the cause since 2008, per the company.

Through March 14, customers can make a $3 donation at participating Jiffy Lube service centers. In return, donors will receive a Maintenance Partners for Life book with more than $100 in savings. Starting this year, customers can also make an online donation by visiting www.JiffyLubeGoesRed.com, which has tips on heart health and vehicle maintenance, updates on fundraising events at service centers, a list of participating Jiffy Lube service centers and a place to donate. --Karl Greenberg