Edible Arrangements Debuts National TV Ads

January 29, 2010

Edible Arrangements, which sells hand-sculpted, fresh-fruit arrangements, says it has just unleashed a national TV campaign, running Valentine's Day-related spots on ESPN and ESPN2.

The effort also includes national print, online and radio, and focuses on more conventional gifts -- a heart-shaped box of candy, for instance -- getting upstaged by the Wallingford, Conn.-based company's arrangements.

Ads are running during NCAA and NBA basketball programming, as well as during the NFL Pro Bowl and pre- and post-Super Bowl coverage during SportsCenter. A second campaign, called "Pass it On," will break in late February.--Sarah Mahoney