Ford Warriors In Pink Links To 'Valentine's Day'

  • February 1, 2010
Ford Warriors in Pink, Ford's partnership with the Susan G. Komen foundation for breast-cancer research, will be part of New Line Cinema's "Valentine's Day," with a promotion offering a trip to Los Angeles for the Feb. 8 premiere and a 2011 Ford Fiesta.

Fans can enter for a chance to win one of two Valentine's Day getaway prize packages and watch a "Ford Warriors in Pink" branded trailer at

The movie's cast members will also model pieces from the Ford Warriors in Pink apparel collection in national print ads, which will appear in publications like People, Us Weekly, InStyle, Self and Glamour. The movie stars Jessica Alba, Jessica Biel, Eric Dane, Patrick Dempsey, Jamie Foxx, Jennifer Garner, Topher Grace, Anne Hathaway and George Lopez.

All net proceeds from sales of the apparel collection go to Susan G. Komen for the Cure.--Karl Greenberg.



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