Cross Media, LifeMinders Finally Merge

  • October 25, 2001
Cross Media Marketing Corporation, a technology-driven marketing company and LifeMinders, Inc., an online direct marketer, have jointly announced that the stockholders of each company adopted the merger agreement between Cross Media Marketing and LifeMinders. The merger combines Cross Media Marketing's marketing skills in both traditional and online direct marketing channels with LifeMinders' 20 million member database, its proprietary email technology platform and its balance sheet, including an approximate $20 million in net cash at closing.
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