• WordStream Internet Marketing, Monday, February 1, 2010 4:23 PM

Google the phrase "disruptive technology" and you won't find the Mountain View, Calif., search engine in the definition. But Terry Van Horne, however, tells us why he believes Google has become the "king" of all disruptive technologies.

He moves through examples in the travel and the newspapers industries, but provides deeper insight when arriving at the topics of Google Caffeine and Nexus One. Van Horne's major concern resides with Google's lead-generating business through Caffeine, and the "horsepower it provides to gather leads" in AdWords ads creates an interesting prospect for PPA compared with other click-based pricing.

Read the whole story at WordStream Internet Marketing »