• Business Insider, Monday, February 1, 2010 3:59 PM

The Business Insider has published a letter from someone claiming to a UK DoubleClick client, in which they suggest that -- post-Google acquisition -- the display ad company has become a shell of its former self. "My company is a large UK customer of DFA and Dart search," the client writes. "We have seen Google cull large parts of account management and billing at DoubleClick ... The atmosphere at DoubleClick in these functions is bleak and service to the clients is woeful."

Further on, the anonymous client writes: "I have also seen the roadmaps for DFA, DFP and Dart search; all of them are bleak, barely worth mentioning ... The net result is that almost all DoubleClick's customers that I know of are in the process of moving their business elsewhere (it takes time) ... There will also be no new business to replace it as no one at the company is out pitching for said business and the end result being a nosedive in DoubleCick business."

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