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Microsoft Reinvents The Bar Code

  • CNet, Monday, February 1, 2010 4:05 PM

Microsoft is at work connecting the digital and physical world using bar code scanners accessible to anyone with a cell phone camera. Over the past year, Microsoft "tags" have appeared in magazines and newspapers, but can also be placed on business cards, products, and even large outdoor signs. "It's the hyperlink in the physical world," Marja Koopmans, marketing leader for Microsoft's start-up accelerator unit," tell CNet. Tags can link to anything from a Web page to an online brochure or electronic business card. Golf Digest, for one, uses tags to link directly to YouTube videos that can be viewed on any smartphone.

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