• Alex Bogusky's Posterous & Fast Company, Wednesday, February 3, 2010 1:05 PM

Alex Bogusky's mom thinks he's about to take over 32 agencies... and so does Fast Company -- sort of. The co-founder of Crispin Porter + Bogusky has in fact been named Chief Creative Insurgent at CP+B parent MDC Partners. In this new position, according to Fast Company, "he'll find himself Insurgent-ing over MDC's 32 agencies."

Describing that as perhaps a slight mischaracterization, Bogusky said on his blog: "They probably assumed that Chief Creative Insurgent was another way of saying Global Creative Director." Yet, as said in a letter to MDC staff: "I won't be flying from client to client pressing the flesh ... I won't be going from MDC agency to agency reviewing the work," adding, "An insurgent is defined as someone who challenges the status quo ... My job is to question the very definition of marketing and communications and corporate structure."

Read the whole story at Alex Bogusky's Posterous & Fast Company »