The firm says purchase intent for Toyota fell from 13.9% of Edmunds. com car shoppers to 9.7% during the height of the recall, but that purchase intent is now back to 11.8% and is climbing.
Edmunds says Honda gained the most purchase intent at Toyota's expense, increasing by 1.1%; Ford purchase intent rose .8%; Hyundai and Mazda purchase intent each rose .7 percentage points; Nissan purchase intent rose .4 percentage points; Volkswagen purchase intent rose .3 percentage points; and Chevrolet and Subaru purchase intent each rose 0.2 percentage points.
Said Edmunds.com analyst Ray Zhou in a statement: "We expect that Toyota will make a full recovery fairly quickly. And Toyota dealers may enjoy higher profit margins as they will have less inventory to offer because of the production stoppage while the company will likely boost demand through brand-building goodwill incentives."--Karl Greenberg