Subway Contest Benefits Food Banks

  • February 3, 2010
Subway's new "Footlong Nation Appreciation" campaign will reward consumers for voting (at for their favorite variety of Footlong sub by donating Footlongs to a local food bank in the winning town .

The city/town casting the most votes by March 22 will be deemed "Capital of Footlong Nation," and receive 500 Footlongs for their local food bank.

In addition, Subway fans are being offered an opportunity to win free Footlongs for a year, along with other prizes. A new winner will be selected each day through April 15.

To further enhance consumer engagement/awareness of the campaign, "famous fans" of Subway will be campaigning for their own favorite Footlongs and encouraging consumers to get online and vote via live appearances in Miami and Daytona, Fla., according to the chain. --Karlene Lukovitz



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