To kick off this year's Super Bowl weekend, Kraft Foods' Ritz crackers is throwing a tailgating party outside the New York Stock Exchange on Feb. 5, during which the brand's new TV spot will get prominent exposure.
The Exchange community has been invited to attend the festivities (11:30 a.m. to 2 p.m.), wearing their favorite NFL team jerseys instead of their standard business attire. The party will feature football-themed games as well as Ritz cracker snacks, dips and appetizers and other recipes that include Kraft products. Nabisco VP Carlos Abrams-Rivera will wrap up the day by ringing the NYSE closing bell.
Passersby will be able to view Ritz's recently launched TV spot, dubbed "Tailgate," on a jumbotron on nearby Broad Street. The spot features a Ritz marching band playing a rendition of Earth, Wind & Fire's song "Let's Groove," arranged by musician Wyclef Jean. It also shows NFL star Tiki Barber joining in on the fun during a football game tailgate.
The new ad will also air during the CBS "Super Bowl Today" pre-game program, which will include an on-air tailgate featuring recipes with Ritz crackers.