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How To Revive Old Links

In a YouTube video, Google's Matt Cutts responds to a user-submitted question asking if Google removes PageRank from links on pages that no longer exist. Chris Crum explains while that's a given for seasoned SEO professionals, many small business owners, or those starting out in the field, may not know this.

Crum notes that the power of links in PageRank may resonate, but that doesn't mean content continues to perform well based solely on links. He tells us how to keep getting the most from links on old pages.

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