• Retrevo, Monday, February 8, 2010 1:19 PM

Despite working industry followers into a ravenous frenzy, Apple's iPad unveiling failed to capture the imaginations of potential consumers -- or at least according to a follow-up study by electronics site Retrevo. "Not only did Apple fail to convince new buyers, it may have lost many potential buyers who now say they don't think they need an Apple tablet computer," the study notes. Retrevo's study asked consumers whether or not they had heard about the tablet before the tablet was introduced, and again after the announcement.

The word definitely got out, as the number of respondents saying they had heard about the tablet rose from 48% shortly before the announcement to over 80% after the media storm on January 27th. Unfortunately for Apple, the number of respondents saying they had heard about the tablet but were not interested in buying one, doubled from 25% before the announcement to over 50% following the announcement. Meanwhile, when asked before the announcement if they thought they needed the tablet, 49% of respondents answered "no" with 30% saying they needed to know more about it before they could decide.

Read the whole story at Retrevo »