Blue Diamond Growers will have a custom microsite on NBA.com (NBA.com/bluediamond) that will include a "Bold Move" feature, where NBA highlights will be uploaded daily and fans can vote to determine the "Bold Move of the Week."
During the NBA Playoffs, fans can vote on the "Boldest Move of the Season," from a collection of the "Bold Moves of the Week" and the winning video will be announced during The Finals. A Blue Diamond Basketball Nut Sweepstakes dangles a trip to NBA All-Star 2011 in Los Angeles, as well as other prizes including tickets to NBA games and NBA merchandise.
The partnership and the Blue Diamond Basketball Nut Sweepstakes will be promoted in retail locations nationwide, and across all of the NBA's digital assets on NBA.com, WNBA.com, and NBA.com/DLeague, as well as with NBA team radio media in 8 different markets.
A new NBA-themed ad in the Sports Illustrated Swimsuit Edition, which hit stands this week, promotes the partnership.--Karl Greenberg